Definition
What signal-based selling is.
Traditional outbound runs on volume: load the list, send hundreds of emails, book one meeting. Signal-based selling runs on relevance: a real event fires → outreach goes out that same day → reply rates jump because the rep has an actual reason to be reaching out.
New VP Sales hire
Exec changes in target roles. First 90 days = highest buying intent.
Funding announcement
Series A and up — budget just landed, new headcount incoming.
LinkedIn topic post
Target persona posts about the exact pain you solve.
Competitor swap
Job posting mentions leaving a competitor product.
CRM activity
Prior contact opens email or clicks link — re-engagement window opens.
Tech stack change
Job posting reveals a stack they're adopting that you integrate with.
How Gangly runs it
Signal → outreach → reply. No handoff.
Signal Detection
Daily feed of warm accounts, ranked by signal strength and recency. Shows the specific trigger.
Outreach Writer
Generates the first-touch message tied to the signal. Sounds like you. You review, you send.
Workflow Sequencer
Connects the signal to every downstream step: call prep, live coach, CRM notes.
LinkedIn integration
Detects job-change signals, relevant posts, and profile activity in real time.
FAQ
Common questions
Häufig gestellte Fragen
What is signal-based selling? +
An outbound approach where reps only reach out to accounts after a real buying signal fires — exec hire, funding, product launch. Replaces volume with precision.
What counts as a buying signal? +
Exec hires, Series A+ funding, LinkedIn posts on relevant topics, job postings matching your ICP stack, prior-contact CRM activity.
Is this the same as intent data? +
Related but not identical. Intent data is aggregate web behavior; signals are discrete events tied to specific accounts. Gangly uses both.