Gangly vs ZoomInfo: Which sales tool should you use in 2026?
ZoomInfo is the enterprise B2B contact and intent data platform. Gangly is a rep workflow that takes the data and runs the sequence. Here's the comparison.
The other tool
What is ZoomInfo?
ZoomInfo is the largest B2B contact and intelligence data platform, founded in 2000 and public since 2020. Core capabilities: 100M+ verified contacts with direct dials, firmographics, technographics, intent data (formerly Clickagy / Bombora-pipe), Chorus conversation intelligence, Engage sequencing, and CRM enrichment. ZoomInfo is the default data layer for mid-market and enterprise sales orgs. Pricing is custom, typically $15K–$150K+/year with seat-based tiers.
ZoomInfo is best for mid-market and enterprise teams that need premium contact data, intent, and enrichment at scale. Less suited for: small teams (overpriced), workflow execution (data only, no day-of-rep flow), or live in-call coaching.
The new approach
What is Gangly?
Gangly is a workflow-based sales platform that connects six core moves into one connected sequence: signal detection, outreach writing, call prep, live coaching, post-call notes, and CRM updates. Instead of forcing reps to bounce between ZoomInfo, LinkedIn, Notion, Zoom, and Salesforce, every step happens inside a single workflow.
The core philosophy: reps don't lose deals because they can't sell — they lose deals because they're working the wrong accounts at the wrong time, then losing the context between tools. Gangly fixes the workflow, not the rep. Pricing starts at $99/seat/month and covers the full sequence.
Best for: AEs, founder-led sellers, and outbound teams who want fewer, warmer touches with auto-CRM hygiene. Less suited for: Teams whose only need is bulk B2B contact data at enterprise scale (use ZoomInfo).
The core split
ZoomInfo vs Gangly: three differences that decide everything else.
01
Data platform vs workflow platform
ZoomInfo is the data layer — contacts, firmographics, intent. Gangly is the workflow layer — what reps do with the data.
02
Lookup tool vs daily-driver
ZoomInfo is opened when reps need a contact. Gangly is opened every hour because it's where the work happens.
03
Enterprise commit vs per-seat
ZoomInfo is an annual contract starting at $15K. Gangly is $99/seat with monthly billing.
Workflow comparison
Same rep. Two very different days.
ZoomInfo workflow
- 01 Search ZoomInfo for target contacts
- 02 Export to CRM or sequencer
- 03 Write outreach manually in Outreach/Salesloft
- 04 Switch to LinkedIn for context
- 05 Run the call with no live help
- 06 Type notes into CRM manually
- 07 Repeat. Data sourced; workflow still manual.
Gangly workflow
- 01 Signal fires (job change, funding, intent)
- 02 Outreach drafted in your voice, you send
- 03 Call Prep auto-loads context 2 min before
- 04 Live Coach overlay during the call
- 05 Notes + CRM auto-synced before Zoom closes
- 06 You're already on the next signal
Feature comparison
What each tool actually does.
Score
Gangly 6 · ZoomInfo 4
| Capability | Gangly | ZoomInfo |
|---|---|---|
| Account signal detection (hiring, funding, LinkedIn) | Partial | |
| B2B contact database (100M+ verified) | — | |
| Direct dials and verified emails | — | |
| Third-party intent data | Partial | |
| Personalized outreach writer (per-signal) | Partial | |
| Call prep brief (CRM + LinkedIn + news) | — | |
| Live in-call coaching (objection handling) | — | |
| Conversation intelligence (Chorus) | Partial | |
| Auto post-call notes to CRM | — | |
| CRM hygiene · stale-deal nudges | — |
Pulled from public product pages at time of writing. Every tool changes — double-check before you buy.
Deep dive
What the table misses.
A check-mark looks the same in every column. The real difference is what's behind it.
ZoomInfo's data is the moat
100M+ verified contacts with direct dials is genuinely best-in-class. Gangly does not replace ZoomInfo's data — it sits downstream and uses CRM data already enriched.
Gangly is what reps do with the data
ZoomInfo gives you the contact. Gangly tells you which account just got warm and runs the full workflow.
Pick by role
Pick the right tool for your role.
Enriching 100K+ accounts
Enterprise RevOps leader
ZoomInfo. Premium B2B data, intent, and enrichment at enterprise scale — no real substitute.
20–50 personalized touches/day
AE: Closing deals from signal
Gangly. Signal-ranked accounts, personalized drafts per signal, live coaching during calls, and auto-CRM notes.
10–30 touches/day
Founder: Own your outbound
Gangly. ZoomInfo is too expensive for solo or small teams — Apollo is the better data option at that scale.
Why reps move
Why teams add Gangly alongside ZoomInfo.
Data without workflow
ZoomInfo gives you contacts; reps still execute manually. Gangly turns those contacts into closed deals.
Chorus is post-call only
ZoomInfo's CI (Chorus) is async review. Gangly's Live Coach helps during the call itself.
CRM hygiene unsolved
ZoomInfo enriches accounts; reps still type notes. Gangly writes them automatically.
Real outcomes
What changes in week one.
Day 1
Connect CRM. First signals surface within hours.
Day 2
Send 5 signal-tied messages. Replies start landing same day.
Day 3
First call with Live Coach overlay. Rep closes faster.
Day 5
CRM auto-updated after every call. No Friday catch-up.
The honest take
Where ZoomInfo wins — honestly.
Data coverage
100M+ verified contacts with direct dials. The category leader on data depth and accuracy.
Enterprise integrations
Native enrichment into Salesforce, HubSpot, Marketo, Eloqua. Mature pipes.
Intent + Chorus bundle
Stacked offering with intent data and Chorus CI bundled for enterprise contracts.
Procurement-ready
SSO, SCIM, SOC 2 Type II, GDPR, FedRAMP — built for enterprise IT.
Other options
Other ZoomInfo alternatives (besides Gangly).
If ZoomInfo isn't the right fit, these tools cover parts of the same motion:
Apollo
SMB-friendly contact data + sequencer at 1/10th the price. Lower data quality in some verticals.
Clay
Data orchestration tool that stitches multiple data sources together — more flexible than ZoomInfo for custom workflows.
Cognism
European-headquartered alternative with strong EU + UK contact data and GDPR posture.
Switching plan
Adding Gangly alongside ZoomInfo.
ZoomInfo and Gangly serve different layers. Keep ZoomInfo for data; add Gangly for workflow.
Step 01
Keep ZoomInfo for data + enrichment
Contact discovery, enrichment, and intent stay where they are.
Step 02
Pipe enriched accounts to Gangly
Signal-warm accounts flow from ZoomInfo into Gangly via CRM sync.
Step 03
Run rep workflow in Gangly
Outreach, prep, Live Coach, and CRM happen inside one tool.
Step 04
Drop the parts you don't use
Some teams drop Engage (ZoomInfo sequencing) once Gangly's signal-tied outreach is running.
Common questions
Frequently asked questions
Is Gangly a ZoomInfo replacement?
No. ZoomInfo is a data platform. Gangly is a workflow platform. Most teams run both — data from ZoomInfo, workflow in Gangly.
Does Gangly have a contact database?
No. Gangly connects to your CRM and surfaces signals on accounts already there. For net-new contact discovery, ZoomInfo or Apollo is required.
How does ZoomInfo pricing compare?
ZoomInfo: custom, $15K–$150K+/year with annual commits. Gangly: $99–$299/seat/month, monthly billing.
Can I use ZoomInfo and Gangly together?
Yes — this is the recommended setup. ZoomInfo for data and enrichment, Gangly for the rep workflow.
Which is better for outbound?
Different layers. ZoomInfo gives you contacts; Gangly tells you which accounts to work and runs the full outreach-to-CRM workflow.
Does ZoomInfo have live call coaching?
No — ZoomInfo's CI (Chorus) is async. Live Coach is Gangly's unique surface.
What's Gangly's main advantage over ZoomInfo?
Gangly is the workflow reps actually use every hour. ZoomInfo is the data lookup tool. Different roles in the stack.
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