What is Claap?
Claap is a Paris-based async video and meeting recorder that captures sales calls, generates AI summaries, and lets teams share clips for coaching and deal review. Founded in 2021, Claap sits between Loom and Gong in the market.
It is popular with SMB and mid-market sales teams that want conversation intelligence and async video sharing without enterprise pricing or implementation cycles.
Claap explicitly covers the recording and post-call layer — not signal detection, outreach, or live in-call coaching.
Who Claap is for
Claap fits best in specific team profiles. Here's how we see it.
Good fit
- SMB / mid-market sales teams. — Teams wanting CI without enterprise commitment.
- Distributed and async-first teams. — Strong clip culture for asynchronous coaching.
- European teams. — EU data residency and GDPR posture out of the box.
Not a fit if
- Enterprise teams needing deep coaching analytics (Gong or Modjo).
- Teams wanting live in-call coaching (Gangly).
- Teams that need a full pre-call workflow with signals and outreach.
Key Claap features
The features that actually matter when evaluating Claap against the rest of the category.
Call + meeting recording
Auto-joins Zoom, Google Meet, and Teams to capture every call.
AI summaries + action items
Generates structured recaps and next steps after every call.
Async video clips
Trim, comment, and share clips of key moments with the team.
Workspaces
Shared spaces for deal review and coaching.
Claap pricing
Claap's pricing is published and self-serve. Free tier covers evaluation.
Pricing is current as of April 2026 and based on publicly available data. Vendor-published pricing takes precedence.
Setup, onboarding & learning curve
Install the Claap bot, connect calendar, recordings start immediately. Most teams are live within 30 minutes.
Claap integrations
Core integrations shipped today. Check the vendor's integrations page for the full list.
Security & compliance
Claap publishes the following compliance posture. Procurement should verify on the vendor trust page.
- ✓ SOC 2 Type II
- ✓ GDPR-compliant
- ✓ EU data residency
- ✓ SSO (Business tier)
Customer support & community
Email support across tiers. Business tier includes priority response and dedicated CSM.
What users actually say
Themes aggregated from G2, Product Hunt, and public sales-ops communities.
Claap vs Gangly
Claap captures the call and summarises it. Gangly runs the full rep workflow — signal, outreach, prep, live coach, notes, CRM. Different surface areas of the same workflow.
Our Claap verdict
Claap is one of the best async-video-plus-CI tools in 2026 at SMB pricing. If you also want signal detection, live coaching, and CRM automation, pair Claap with a workflow tool or consolidate into Gangly.
Best Claap alternatives
If Claap isn't the right fit, these are the tools to evaluate next.
Claap frequently asked questions
Pros & cons
Pros
- Best-in-class async clip UX — trimming and sharing is fast.
- SMB-friendly pricing well below Gong or Chorus.
- European data residency for GDPR-sensitive procurement.
- Clean UI; minimal training required.
- Works across Zoom, Meet, and Teams.
- Strong cross-functional fit (sales + product + CS).
Cons
- No live in-call coaching — async only.
- No upstream signal detection or outreach layer.
- CRM sync is push-only; field-level mapping is limited.
- Coaching analytics thinner than Gong or Modjo.
- Manager dashboards lighter on rep performance scoring.
- Limited integration with sales engagement tools.
Pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | Limited recordings — enough to evaluate. |
| Starter | $24 / user / mo | Core recording, summaries, async clips. |
| Pro | $40 / user / mo | CRM sync, advanced sharing, analytics. |
| Business | $80 / user / mo | SSO, admin controls, premium support. |
Key features
Call + meeting recording
Auto-joins Zoom, Google Meet, and Teams to capture every call.
AI summaries + action items
Generates structured recaps and next steps after every call.
Async video clips
Trim, comment, and share clips of key moments with the team.
Searchable transcripts
Full-text search across every recorded conversation.
Workspaces
Shared spaces for deals, customers, and team coaching.
CRM sync
Push summaries and action items to Salesforce and HubSpot.
Smart playlists
Curate call highlights for onboarding and enablement.
European data residency
EU hosting and GDPR posture for European procurement.
Integrations
Frequently asked questions
Does Claap replace Gong?
For SMB teams, often yes. For enterprise coaching analytics and forecast intelligence, Gong remains stronger.
Is Claap GDPR compliant?
Yes. Claap is EU-hosted and GDPR-compliant out of the box.
Does Claap have live coaching?
No. Claap is post-call. Live in-call coaching is Gangly's domain.
How does Claap pricing work?
Per-user monthly, starting at $24/user. Free tier available for evaluation.
Can Claap auto-update Salesforce?
Claap pushes summaries and action items but field-level mapping is limited compared to Gangly or Gong.
Does Claap work with Microsoft Teams?
Yes. Claap auto-joins Zoom, Google Meet, and Microsoft Teams.
Is Claap good for async-first teams?
Yes — clip-sharing UX is best-in-class for distributed teams.
What's the best Claap alternative?
Gong for enterprise CI, Modjo for European enterprise, Gangly for full rep workflow.