Free template

ICP template for B2B sales

A practical ICP worksheet that maps firmographic, technographic, and behavioural fit.

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Preview

ICP template for B2B sales.pdf

What's inside

Every section, ready to fill in.

  • Core firmographics

  • Technographic signals

  • Trigger events

  • Champion persona

  • Economic buyer

  • Deal-breaker anti-signals

  • Tiering rules (A/B/C)

Sample content

A peek at the filled-in template.

Example entry

Account: Acme Corp — 450 employees, Series B, recent VP Sales hire (Sarah Chen, 3 days ago).

Signal strength: 94/100. Hiring signal + intent keywords in her last three posts.

Hypothesis: Sarah is likely rebuilding the BDR function. Lead with our ramp-time data; offer the 30-day pilot.

FAQ

Common questions

Is this really free?

Yes — free download,. Drop your email and we'll send it.

What format is it in?

Google Doc and Notion versions, plus a PDF.

Can I use it commercially?

Yes — use it inside your sales team however you want.

Do I need Gangly to use this?

No. The template works standalone. Gangly runs the same workflow automated if you want to skip the manual version.

Who built this?

Siddharth Gangal and the Gangly team, from thousands of customer workflows.

Skip the manual version.

Gangly runs this workflow automatically. 14 days free, no card.